On the 28th of September, 2023, our team had the incredible opportunity to attend a workshop at TikTok’s London headquarters, courtesy of the Great British Entrepreneur Awards. It was a day brimming with excitement, learning, and a touch of star-struck wonder.
Our day commenced at 12:30 as we boarded a train at Rugby station and alighted at Euston station. Eager to make the most of our day, we swiftly grabbed a quick lunch before heading to the main event. Standing outside the TikTok offices, we couldn’t help but marvel at their stunning appearance, adorned with pink lights and captivating interactive displays. These displays allowed you to search for your company’s TikTok account and engage with it – an opportunity we simply couldn’t resist.
With our IDs in hand, we ascended in the elevator to reach the office upstairs. There, we were greeted by a bustling crowd of like-minded individuals, all eager to elevate their TikTok game. The office was a true reflection of TikTok’s branding, featuring delightful cupcakes, sleek glassware, and even branded tissues.
As the event kicked off, we were treated to a wealth of insights on how small to medium-sized businesses could amplify their TikTok strategies. The highlight of the day was a panel discussion featuring TikTok creators who had amassed between 2 million to a staggering 60 million views on their videos. Here are the key takeaways that left an indelible mark on us:
- Share behind-the-scenes shots: Creators emphasised the importance of these candid moments for building genuine connections with audiences.
- Prioritise audience interaction: Engage with your audience and stay attuned to trending topics. Responding to comments and participating in trends keeps your content relevant.
- Consistency is key: Maintaining visibility on TikTok requires regular, daily posting to build an eager and anticipating audience.
- Embrace influencer marketing: Collaborate with influencers aligned with your brand to significantly boost reach and credibility.
- Emphasise authenticity: Genuine and transparent content resonates with viewers, fostering trust.
The workshop passed swiftly, and time seemed to elude us as we absorbed the wealth of shared knowledge. As a marketing agency, we thrive on implementing strategies advocated by those who have achieved TikTok success. It’s no surprise that our latest TikTok video is on the verge of reaching a million views.
If you seek to enhance your social media presence, don’t hesitate to reach out to us for consultancy services. We’re dedicated to helping businesses like yours unlock TikTok’s potential. To delve deeper into our unforgettable day at TikTok headquarters, the insights we gained, and how you can apply them to your journey, be sure to follow us on our social media platforms and subscribe to our YouTube channel. We’ll continually share more insights and experiences from our exciting day at TikTok’s London headquarters.
