Podcasting has evolved far beyond a “nice-to-have” marketing channel. Today, it’s one of the most powerful lead generation tools available to businesses — especially those looking to build trust, authority, and long-term relationships with their audience. In a digital landscape saturated with ads, emails, and short-form content, podcasts offer something different: attention, intimacy, and credibility […]
Does Podcasting Boost Lead Generation? Read More »
If your pipeline is running dry, your sales team is stretched thin, or you simply want to reach more prospects without the cost of hiring in-house, B2B telemarketing could be exactly what your business needs. But with so many providers out there, finding the right company can feel overwhelming. In this post, we break down
What Companies Offer the Best B2B Telemarketing Services in the UK? Read More »
Ask most business owners where they would invest an extra £5,000 and you will get a range of answers — a marketing campaign, new equipment, a software upgrade. Very few say sales training. Yet for most businesses, a well-designed sales training programme will outperform almost any other investment of the same size. The reason is
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Acquiring new customers is important, but sustainable growth often comes from maximising the value of existing relationships. That’s where cross-selling and upselling play a vital role. When approached strategically, these techniques strengthen customer relationships, improve retention, and increase revenue — all while delivering genuine value. In this article, we explore what cross-selling and upselling are,
How Can I Upsell My Business? Read More »
Looking for a fresh approach to business networking in Leicester? Join us for the next FRESH Live Business Club event at voco Leicester on Thursday 21st May, 12:00–14:30 for an engaging and relaxed networking experience. FRESH Live Business Club is one of the fastest-growing business networking groups in Leicestershire, bringing together businesses from a wide
FRESH Networking Event Leicester: Business Lunch and Networking Read More »
B2B marketing is often described as complex, slow-moving, and relationship-driven — but how effective is it really? In an environment where buying cycles are longer, decisions involve multiple stakeholders, and trust matters more than impulse, B2B marketing plays a critical role in influencing purchasing decisions long before a sales conversation begins. So, does it work?
How Effective Is B2B Marketing? Read More »
Selling isn’t about convincing people to do something they don’t want to do. At its core, selling is about understanding human behaviour—how people make decisions, what motivates them, and what makes them feel confident saying “yes.” The best sales strategies work not because they’re clever, but because they align with how the human brain actually
The Psychology of Selling : Why Do People Buy? Read More »
All Aboard: Networking at the Great Central Railway If you’re tired of the same old networking events, hotel conference rooms, formal agendas, and awkward introductions… we have something very different planned. Our popular networking event is heading to the railway. On Friday 17th April, we’re inviting business owners, professionals, and entrepreneurs to join us at
Unique Business Networking In Leicestershire Read More »
Getting traffic to your website is one thing. Turning that traffic into leads, customers, and revenue is another. Too many digital marketing strategies focus on visibility alone—impressions, clicks, followers—without a clear plan for conversion. If you want your digital marketing to actually work, you need a strategy built with intent, structure, and measurement from the
How to Build a Digital Marketing Strategy That Actually Converts Read More »
In a world dominated by emails, LinkedIn messages, and virtual meetings, it’s easy to forget how powerful a face-to-face conversation can be. But for many businesses, the most valuable opportunities still come from being in the same room as the right people. That’s exactly what the FRESH LIVE Business Club is designed to provide. A
Is Business Networking Still Important? Read More »