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How to Use Paid Advertising to Generate High-Quality Leads

How to Use Paid Advertising to Generate High-Quality Leads

aid advertising is one of the fastest ways to generate high-quality leads for your business. Whether through Google Ads, Facebook Ads, LinkedIn Ads, or other platforms, targeted campaigns can put your business in front of potential customers at the right time. However, not all paid ads are created equal—some campaigns drive excellent ROI, while others […]

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The Impact of Podcasting on Business Growth: Why You Should Start One

The Impact of Podcasting on Business Growth: Why You Should Start One

Podcasting is no longer just a form of entertainment—it has become a powerful marketing and sales tool for businesses of all sizes. In an era where content marketing is king, podcasts offer a unique way to build brand awareness, establish industry authority, and connect with potential customers on a deeper level. In this blog, we’ll

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Fresh networking event on July 8th

Connect, Collaborate, and Grow – FRESH Networking on 8th July

Looking to grow your business in a relaxed and welcoming environment? FRESH Networking is back on Tuesday, 8th July, from 2-4 PM at Paragon Creative Studios, and we’d love for you to join us! Whether you’re an experienced entrepreneur, a small business owner, or just getting started, this event is the perfect chance to meet

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Cleaning company case study blog

Find Out How We Secured 17 Leads in Just 10 Days

Securing new contracts in the corporate cleaning industry can be a challenge, particularly in a competitive market like London. At Paragon Sales Solutions, we specialise in executing targeted lead generation campaigns that connect businesses with the right prospects. One of our recent campaigns, in partnership with a corporate cleaning company, demonstrated the power of strategic

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Proven Strategies to Seal the Sale Every Time

Proven Strategies to Seal the Sale Every Time

Closing a sale is one of the most critical stages of the sales process, yet it’s often where deals fall apart. Many salespeople struggle with closing because they either rush the process or fail to build enough trust. The best closers know that selling is about guiding a prospect to the logical next step—not pressuring

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Nominated for Alternative Business Awards

Paragon Sales Solutions Shortlisted for “Switched On” Award at 2025 Alternative Business Awards

We are thrilled to announce that our very own Founder and Managing Director of Paragon Sales Solutions, Rob Spence, has been named a finalist in the Alternative Business Awards 2025! Rob has been nominated in the “Switched On” category. This recognition highlights innovation, creativity, and forward-thinking. These qualities are what has shaped Paragon into one

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The Fortune is in the Follow-Up: How to Master Follow-Up Sales Techniques

The Fortune is in the Follow-Up: How to Master Follow-Up Sales Techniques

Many sales are lost not because of a bad pitch, but because of poor follow-up. Studies show that 80% of sales require at least five follow-up touches, yet most salespeople give up after just one or two. If you’re not following up effectively, you’re leaving money on the table. In this blog, we’ll explore why

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How to Turn Social Media Followers into Paying Customers

How to Turn Social Media Followers into Paying Customers

Growing a social media following is great, but if your followers aren’t converting into paying customers, you’re missing out on a major opportunity. Many businesses focus on increasing their likes, shares, and comments but struggle to turn engagement into sales. In this blog, we’ll explore actionable strategies to transform social media followers into loyal customers

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Inbound vs. Outbound Sales

Inbound vs. Outbound Sales

Sales strategies generally fall into two categories: inbound sales and outbound sales. While inbound sales focus on attracting leads through content and digital marketing, outbound sales involve actively reaching out to potential customers through calls, emails, and direct engagement. But which strategy is best for your business? The truth is, a balanced approach often yields

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Fresh networking event in june

Join Us for FRESH Networking at Paragon Creative Studios – June 10th!

If you’re looking for a networking event that feels more like a social gathering than a high-pressure business pitch session, then FRESH Networking on Tuesday, 10th of June, from 2-4 PM is exactly where you need to be! What to Expect from FRESH Networking At FRESH Networking, we believe that great connections happen when people

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