Counselling For Toads – Robert De Board | Rob’s Best Business Books

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Who remembers watching, or reading, the Wind in the Willows? This weeks addition to Rob’s Best Business Books is one that features those much loved characters heavily; but don’t worry if you aren’t a fan!

Every week, we here at Paragon Sales Solutions are reviewing a book that we feel will benefit any business owner, sales person, entrepreneur or anyone that is aspiring for more.

This week’s book is one that is certainly one that is certainly a book that is not famed for it’s business tie-ins or links, but in reading you could most certainly improve your emotional intelligence as well as helping you to understand those around you.

Counselling for Toads by Robert de Board is a book very close to our hearts and is a book not to be taken lightly. As a book that focuses on mental health, and counseling, this is a book that looks deep into how effective counseling works but also works as a great way for one to understand emotional intelligence and how to handle situations that mar arise in your team.

Google Books puts:

‘Toad’, the famous character in Kenneth Grahame’s The Wind in the Willows is in a very depressed state and his good friends Rat, Mole and Badger, are ‘worried that he might do something silly’…


First they nursed him. Then they encouraged him. Then they told him to pull himself together… Finally, Badger could stand it no longer. That admirable animal, though long on exhortation, was short on patience.
‘Now look here Toad, this can go on no longer’, he said sternly. ‘There is only one thing left. You must have counselling!’


Robert de Board’s engaging account of Toad’s experience of counselling will capture the imagination of the growing readership of people who are interested in counselling and the counselling process. Written as a real continuation of life on the River Bank, Toad and his friends come to life all over again.


Heron, the counsellor, uses the language and ideas of transactional analysis as his counselling method. Through the dialogues which make up the ten sessions, or chapters of the book, Toad learns how to analyse his own feelings and develop his emotional intelligence. He meets his ‘rebellious child’ and his ‘adult’ along the way, and by the end of the book, as debonair as ever he was, is setting out on a completely new adventure. As readers learn about Toad, so they can learn about themselves and be encouraged to take the path of psychological growth and development.


Best-selling author, Robert de Board says: ‘Toad’s experiences are based on my own experiences of counselling people over a period of twenty years. Counselling for Toads is really an amalgamation of the many counselling sessions I have held and contains a distillation of the truths I have learnt from practice.’


Appropriate for anyone approaching counselling for the first time, whether as a student or as a client, or for the professional counsellor looking for something to recommend to the hesitant, Counselling for Toads will appeal to both children and adults of all ages.

You may be wondering how this book ties into business. Well put simply, when working in sales, or running a business, you are constantly going to be talking with and meeting people. Whether these are customers, team members or suppliers; it is very rare to set up a business with little to no human contact. In reading this book you will learn all you need to know to help manage those individuals and to maintain relationships. And above that, the book will help you to look after fellow humans in their times of need or their times of feeling low.

Don’t forget, Rob’s Best Business books is running up all the way into March 2021 so there are plenty more recommendations to follow through, and on each of these blogs we will share with you a link to the book, so you can order a copy!

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We cater for any size business, and what makes us stand out is that we truly care. Our services can be catered for your business and our sales professionals will work tirelessly to ensure your sales targets are met. Be sure to visit our website for more details on how our sales solutions can help your business.

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