At Paragon Sales Solutions, we believe that testimonials are a great way to grow your business.
Not only are they a great tool for marketing, but they can also be a powerful sales tool. We thoroughly recommend you include the request for testimonials into your sales process – if you do not ask, you do not receive.
Here are our top tips on how to use testimonials to grow your business.
- Start with Why –
Customers are more likely to leave a testimonial if they understand why you’re asking for them. Make sure you explain why their opinion matters to you and how their feedback can help you improve your products and services.
- Get Specific –
Ask customers for a detailed description about why they chose your product or service and how it benefited them. This will help you get more meaningful testimonials.
- Use Visuals – Visuals are a great way to draw attention to your testimonials and make them stand out. Ask customers to provide photos or videos to accompany their testimonials.
- Make it Easy –
Make it easy for customers to leave a testimonial by providing an online form or providing links to review websites. If you make it hard to leave a testimonial, your prospects and customers simply won’t; they are too busy. Trust us.
- Feature Testimonials on Your Website –
Feature your customer’s testimonials on your website and other marketing materials. This will help build trust with potential customers and boost sales.
- Utilise Social Media –
Share your customer’s testimonials on your social media accounts to reach a wider audience. This will also help create more engagement and boost sales.
Using testimonials to grow your business is an excellent way to build trust with potential customers, boost sales, and generate more leads. By following these tips, you’ll be able to leverage the power of testimonials to grow your business.
At Paragon Sales Solutions, we’re here to help you get the most out of your testimonials and grow your business. If you are looking for more bookings, enquiries, sales, leads and business growth, book in for a free consultation with us, and let’s see how we can support you and your business.