Introduction: Rising Employment Costs Are Coming—Is Your Sales Strategy Ready? From April 2025, UK businesses will face a sharp rise in employer National Insurance Contributions (NICs), increasing from 13.8% to 15%. At the same time, the secondary NIC threshold will drop to just £5,000, dragging more SMEs into higher tax obligations. If you’re a small […]
The Rise of NI in 2025 | Why You Should Outsource Your Sales Read More »
Introduction Sales training is the backbone of any successful business. Whether you are a seasoned entrepreneur or just starting, understanding the fundamentals of sales can significantly impact your revenue and customer relationships. In this guide, we’ll explore essential sales techniques every business owner should master to close more deals and build lasting customer connections. Here’s
Sales Training 101: Essential Techniques Every Entrepreneur Should Know Read More »
At Paragon Sales Solutions, we believe in the power of effective sales and marketing to transform businesses, drive growth, and achieve extraordinary results. Based in the heart of Leicester, UK, we are a multi-award-winning sales and marketing agency with a proven track record of helping businesses like yours reach new heights. Whether you’re a startup
Welcome to Paragon Sales Solutions: Your Partner in Sales and Marketing Success Read More »
In the digital era, Search Engine Optimisation (SEO) is a crucial tool for businesses aiming to thrive online. Whether you’re a small startup or an established brand, SEO can help you rank higher in search engine results, attract organic traffic, and connect with your target audience effectively. In this blog, we’ll dive into what SEO
Unlocking the Power of SEO: How to Boost Your Online Visibility Read More »
In today’s competitive landscape, paid advertising is a cornerstone of any effective marketing strategy. It allows businesses to reach targeted audiences quickly, scale visibility, and drive measurable results. From social media to search engines, there are many types of paid ads available, each tailored to specific goals. In this blog, we’ll explore the different kinds
The Power of Paid Ads: Exploring Different Types and Their Benefits Read More »
Prioritising health and safety within your sales team is not just a regulatory obligation but a strategic move. Health and safety can significantly enhance productivity and morale. A safe and healthy work environment increases employee well-being, leading to increased efficiency and better sales performance. A well-implemented health and safety programme reduces workplace accidents and illnesses,
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Lead generation is the lifeblood of any thriving business. Without a steady influx of potential customers, even the best products and services struggle to make an impact. Whether you prefer the personal touch of telesales or the expansive reach of digital marketing, an effective lead generation strategy is essential for building a sustainable sales pipeline.
Mastering Lead Generation: Strategies and Campaigns for Telesales and Digital Success Read More »
Social media marketing is no longer optional for businesses looking to grow and thrive—it’s an essential tool for connecting with your audience, building brand loyalty, and driving sales. With billions of users across platforms like Facebook, Instagram, LinkedIn, and TikTok, the opportunities to reach and engage your target audience are limitless. In this blog, we’ll
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Digital marketing has become an essential component of any business’s growth strategy. In today’s hyperconnected world, a strong online presence isn’t just an advantage—it’s a necessity. But what is digital marketing, and how can businesses effectively harness its potential to achieve their goals? This blog explores the core components of digital marketing, its benefits, and
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Telemarketing remains one of the most effective direct marketing tools available. Despite the rise of digital platforms, the ability to connect with prospects over the phone allows businesses to establish personal connections, identify potential leads, and drive conversions. Telemarketing is not just about cold calling—it encompasses a range of campaigns tailored to meet specific business
A Comprehensive Guide to Telemarketing Campaigns: Focus on Lead Generation Read More »