The Beermat Entrepreneur | Rob’s Best Business Books


There is an entrepreneur in all of us wanting to escape; but sometimes knowing how to channel that energy can be tough.

I would like to think that many of us whom work in sales are entrepreneurs too; the concept normally is the same. Luckily, in this week’s book reviewing we are reviewing a book that will help you to turn any entrepreneurial idea into a great business.

Before we go on, allow me the chance to introduce this mini-series to you. Every week we have been reviewing the books that matter the most to us. The books that we feel have not only benefited us, our careers and our business, but the books that we feel will have a massive positive impact on your life too.

The Beermat Entrepreneur by Mike Southon and Chris West is a fantastic short but concise read that gives any reader the ideas, concepts and thoughts on how to set up, start and to grow a business.

Here is what Google Books has to say about it:

“Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business.

In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology. In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.”

This is such an enjoyable read as it hits straight to the heart of the entrepreneur. It’s not a boring ‘how to’ guide, and it isn’t a tedious ‘I did this so you must do this’ kind of book – it is a book with practical advice and tips that will help you to start a business of any shape or size and will act as a handy pocket guide to keep you on track throughout your business and your entrepreneurial journey.

As always, we have posted a link below for you to be able to order your very own copy. We would love to know what you think to this book so please do drop a comment below and let us know your thoughts.

As a reminder, don’t forget that our blogs come out every Monday at 8pm, and our corresponding vlogs go out to our YouTube channel and Facebook page every Wednesday.

Keep your eyes peeled for more book recommendations coming out over the coming weeks.

Paragon Sales Solutions are Leicester’s leading sales consultants, offering:

– Sales Contracts

– Sales Training

– Social Media Management

– B2B Telesales / Telemarketing

We cater for any size business, and what makes us stand out is that we truly care. Our services can be catered for your business and our sales professionals will work tirelessly to ensure your sales targets are met. Be sure to visit our website for more details on how our sales solutions can help your business.

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