At Paragon Sales Solutions, we understand that the modern salesperson needs to be well-versed in a variety of sales strategies to maximise revenue and close deals. One such strategy is consultative selling.
What is consultative selling?
Simply put, it’s when a salesperson takes the time to work closely with their customers, gaining a deeper understanding of their needs and developing bespoke solutions to meet those needs.
When salespeople use consultative selling, they are able to provide better service to their customers by gaining a deeper understanding of their needs and presenting them with solutions that are tailored to those needs.
This not only develops a trusting relationship between the customer and the salesperson, but it also helps the salesperson close more deals.
Consultative selling is the opposite of the stereotypical sales person, trying to force their products and services down the necks of their prospects and their customers. Instead, the sales person tries to solve the problems and the pains of their customers.
So, how can you start using consultative selling as a salesperson?
The first step is to build relationships with your customers. Take the time to get to know them and their needs, and ask open-ended questions to gain a better understanding of the issues they are facing.
Once you have a better understanding of the customer’s needs, it’s time to start presenting possible solutions. Explain the features and benefits of each solution in detail, and make sure to emphasise how they will benefit the customer.
Finally, be sure to follow up with your customers after they have purchased your product. Keep in touch with them, and check in to make sure they are getting the most out of their purchase.
When used correctly, consultative selling is a powerful sales strategy that can help salespeople close more deals and build strong relationships with their customers.
If you’re looking to become a successful sales professional, Paragon Sales Solutions is here to help. Not only do we have an array of outsourced sales services, including telemarketing, digital marketing, social media marketing etc, but we also have online sales training courses – all of which are designed to help you to improve your sales skills, and to help you to sell more.
Click HERE to view our online courses, and start your journey towards the Paragon way of selling, today.