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How Does Consultative Selling Work?

How Does Consultative Selling Work?

Welcome to Paragon Sales Solutions, your home for sales training and outsourced sales services! In this article we explore the question; how does consultative selling work?

One of the key strategies we believe any business, or sales person should adopt, is that of consultative selling. We believe strongly in the power of consultative selling — it’s a powerful tool that can help companies reach their sales goals.

But what is consultative selling, and how does it work?

Consultative selling is a type of sales technique based on creating a strong relationship between the customer and the salesperson. It’s based on building trust and understanding.

Instead of just selling a product or service, consultative selling involves listening to the customer’s needs, understanding their situation, and then providing solutions that are tailored to their individual needs.

The process of consultative selling begins with understanding the customer’s needs and objectives, and then working with them to develop a solution that meets those objectives. This could involve conducting research, recommending products or services, and providing ongoing support. It’s important to build a relationship with the customer, so that they feel comfortable and confident in the process.

The best analogy we could ever use for consultative selling is that of a Doctor. The last time you visited your surgery (if you could get past the hardest gatekeeper known to mankind; the receptionist), your Doctor would have taken time to ask you questions about your symptoms, pain levels, how long they have lasted, if those symptoms run in your family etc. By understanding this information first, they can then prescribe the right medication to fix your pain points.

At Paragon Sales Solutions, our approach to consultative selling is to ensure that our salespeople are well-trained and knowledgeable in the latest sales techniques. We also believe in creating a strong relationship between the salesperson and the customer, so that the customer feels heard and understood. We strive to provide the best advice and guidance, so that the customer can make the best decision for their needs.

We understand that consultative selling can be challenging, and that’s why we offer sales training and support to help our salespeople every step of the way. Contact us today to learn more about how we can help you reach your sales goals!

To learn more about Robert Spence’s books on sales, click HERE.

Paragon Sales Solutions are a multi-award-winning sales and marketing agency, formed by expert sales trainer and author, Robert Spence.

We offer an array of services designed to help our clients see an increase in their bookings, enquiries, leads, and sales.

If you would like to learn more about how Paragon Sales Solutions can help you to grow your business, be sure to contact us today.

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