We have had the pleasure of delivering sales training to individuals, businesses and entrepreneurs right across the globe – and do you know one of the questions we are constantly asked?
“What do I say when my customer asks for a discount?”
It is a key element of all of our sales training, and we’re here to help you become a master of sales and avoid giving discounts when making a sale.
Let’s dive into our top tips on how to close the sale without giving a discount.
- Build the Value of Your Product
The first key to avoiding giving a discount is to build the value of your product. Spend time explaining to the customer why your product or service is worth the price. Focus on the features and benefits of your product, rather than just the price. Show them how your product is the better choice and why it’s worth the cost.
- Focus on the Benefits
When selling something, it’s important to focus on the benefits to the customer. Explain how the customer will benefit from your product or service, rather than just focusing on the features. Help the customer understand the value they will get from the purchase.
- Make it Personal
Another way to avoid giving a discount is to make the sale personal. Connect with the customer on a personal level and build a relationship. Show them that you care and that you want them to get the best value out of their purchase.
- Emphasise Urgency
Sometimes customers will ask for a discount because they want to wait and see if they can get a better deal later. To avoid this, emphasise the urgency of the purchase. Explain why they should buy now, rather than wait.
- Listen to Your Customer
The final tip for avoiding giving a discount is to listen to your customer. If they have any concerns or questions, take the time to address them properly. Show them that you are listening and that their concerns are important.
These are just a few of the tips from Paragon Sales Solutions on how to avoid giving a discount when making a sale. By following these tips, you’ll be well on your way to closing more sales without giving away discounts. With the right sales training and techniques, you can become a master of sales in no time.
If you are interested in developing your sales skills, and becoming a master of sales, you can buy Robert Spence’s books by visiting this link HERE, or, check out our sales training courses by clicking this link HERE.
Or, why not contact us using any of the contact information listed on this page – our expert and passionate team will be more than happy to help.