At Paragon Sales Solutions, we believe that social media is an essential tool for sales professionals, business owners, and entrepreneurs. Not only is it useful for marketing, but it can also be a powerful way to prospect for new customers. In this article, we’ll share some of our best practices for using social media for sales prospecting.
- Don’t rely solely on social media
While social media can be a helpful tool for prospecting, it’s important to remember that it shouldn’t be the only way you prospect. Make sure to also invest time in other prospecting methods, such as phone calls, emails, and face-to-face meetings.
- Use social media to generate leads and build your reputation
Social media is a great way to connect with potential customers and to establish your personal brand. Prospects may use the internet to research you, so it’s important to make sure your social media profiles, particularly on LinkedIn, accurately reflect your professional identity.
- Have a plan in place
To be effective, you need to be consistent. Make a plan that helps you decide which social media platforms to focus on and how to use them effectively.
- Focus on the right platforms
While it’s important to have a presence on multiple social media platforms, it’s more effective to focus your efforts on the ones where your prospects are most likely to be found. Don’t waste time and resources on platforms that aren’t relevant to your target audience.
- Quality over quantity
Building trust and recognition takes time and effort. It’s better to do a great job on a few social media platforms than to spread yourself too thin across multiple sites.
- Set up your profiles correctly
Make sure to set up your social media profiles correctly and fill out all the necessary information. This will make it easier for prospects to find you and learn more about your business.
- Don’t be afraid to be personal
A personal approach can help you develop close relationships with prospects, but remember to use discretion. Don’t share anything on social media that you wouldn’t say to your supervisor or mother.
- Don’t overdo it
Set limits on the time you spend on social media each day to avoid getting sucked into an endless cycle of scrolling through timelines and profiles.
- Engage with others
Social media is not just about promoting yourself; it’s also about engaging with and showing interest in others. Don’t let your time on social media become more unproductive than attending a high school reunion.
If you need additional support with your sales efforts, don’t hesitate to contact us.
Paragon Sales Solutions are a multi-award-winning sales and marketing agency, formed by expert sales trainer and author, Robert Spence.
We offer an array of services designed to help our clients see an increase in their bookings, enquiries, leads, and sales.
If you would like to learn more about how Paragon Sales Solutions can help you to grow your business, be sure to contact us today.
