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Paragon Sales Solutions Sponsors the Alternative Business Awards

Sponsoring the Alternative Business Awards - Blog

Leicester’s business community is gearing up for an evening of laughter, and recognition at the Alternative Business Awards! Making their much-anticipated return on Wednesday, June 19th, 2024. Paragon Sales Solutions are proud sponsors…

The event is hosted at The Y Theatre and presented by the ever-entertaining comedian Pat Monahan. This event promises to be a highlight on the city’s social calendar.

Among the esteemed sponsors of this fun awards evening is Paragon Sales Solutions, lending their support by sponsoring the Ryder Cup award. With nominations now closed, anticipation gathers as the finalists are soon to be unveiled. But here’s the best part: you don’t have to be a finalist to join in the festivities!

The Alternative Business Awards, now in its 6th year, is not your typical black-tie affair. It’s a celebration of Leicester’s vibrant business scene, with a twist of humour and a dash of irreverence. More importantly, it’s a platform to raise funds for Big Difference. The charity behind the renowned Leicester Comedy Festival, whose work enriches the cultural tapestry of the city.

Joining Paragon Sales Solutions as Associate Sponsors are ER Recruitment Ltd and Red Monkey Play, along with Media Partner Niche Magazine and Music Sponsor PPL PRS. Together, these sponsors exemplify the spirit of community and support that underpins Leicester’s business landscape.


Individual tickets to this event are priced at £35, with a special offer of £50 for a pair of tickets. Attendees can look forward to a pre-show reception from 6pm to 6:45pm, with complimentary drinks and food. The main event, the Awards Ceremony, kicks off at 7pm, promising laughter with one interval to recharge and mingle.

To secure your spot at this event, tickets are available for purchase online. 

Paragon Sales Solutions is proud to support an event that celebrates the quirks, creativity, and camaraderie of Leicester’s business community. So mark your calendars, grab your tickets, and get ready to raise a toast to the unconventional brilliance that makes Leicester truly unique!

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