I always go on about it; telemarketing is by far the most disruptive and effective forms of marketing available.
And yet with many people opting for more digital lead generation forms of
marketing, should you be optimising the phone more often?
Let’s face it – telemarketing or selling over the phone is fairly old
fashioned. However, it still does remain highly effective. You can ignore an
email. You can ignore a LinkedIn message. But can you ignore your phone ringing?
In this article, I want to share with you three examples on how telemarketing
could work for your business.
The Cold Call
Let’s say for arguments sake you are a tech startup; you design apps and software for businesses to help save paperwork and streamline processes. A cold calling campaign is a very effective way to position your business in front of your prospect.
Not everyone has an email account, and not everyone has a Facebook account
(believe it or not!) And yet, near enough everyone has a phone.
A good telemarketing company (such as Paragon Sales Solutions of course) can
set up a telemarketing campaign to get your business in front of your target audience.
We can help you to define and source the data for your target market, call them
up, find their pain points and look to introduce your business and your
services. We don’t always have to sell over the phone, but we can be the first
relationship builder to help you set up an appointment in which you can then go
in and sell and close the deal.
Going Over Old Data
In this example, let’s pretend you are an estate agency. Let’s say you have an old database of 1000 people whom once upon a time wanted a valuation from you but never listed their property with you.
We can take that database, call up these people on your behalf as your
representative and look to convert them into customers.
Many businesses have databases of potential customers that are like hidden gold
mines, but many people struggle with the time in getting team members to make
those calls. This is where we come in.
Do you have a data base of customers that have not been contacted in a while? This is how we can help you.
Following Up on Leads
Let’s say you set up a lead generation campaign, or a marketing campaign and you start to see a streamline of leads come through – do you need someone to follow up on those leads?
Did you know that if you do not follow up with a lead within 10 minutes your chances of losing the sale increase? Plus, 40% of all sales happen with the person that a buyer has first contact with.
If you are out busy working for your business and implementing your service you
may not get the chance to follow up on your leads.
Let us follow up on the leads for you and help you to convert more sales.
There are perhaps a hundred ways in which we can use the power of the phone to help you sell more; we always tailor our approach for you! If you want to increase your sales, get in touch!
Paragon Sales Solutions are Leicester’s leading sales consultants, offering:
– Sales Contracts
– Sales Training
– Social Media Management
– B2B Telesales / Telemarketing
We cater for any size business, and what makes us stand out is that we truly care. Our services can be catered for your business and our sales professionals will work tirelessly to ensure your sales targets are met. Be sure to visit our website for more details on how our sales solutions can help your business.
