We have some internal news that we are genuinely excited to share, because it says something important about the kind of business we are and the kind of team we have built.
The Paragon Prelects are back.
After a small hiatus, our beloved weekly learning and training sessions have been reintroduced across the team at Paragon Sales Solutions, and we could not be happier about it.
What Are the Paragon Prelects?
The Paragon Prelects are a simple but powerful idea. Each week, one member of the Paragon team takes ownership of a topic in sales or marketing, researches it thoroughly and then presents their findings to the rest of the team.
It is not a formal lecture or a structured training course. It is something better than that. It is a member of the team sharing what they have genuinely learned, in their own words, with their own perspective, with the people they work alongside every day.
The topics vary every week. One week it might be the psychology of cold calling. The next it could be the latest thinking on LinkedIn outreach, the principles of great copywriting, objection handling techniques, changes to Google Ads, or how to build a better qualifying framework. Whatever the presenter chooses to explore, the whole team benefits from.
“We believe the best sales teams are learning teams. The Paragon Prelects are our way of making sure that learning never stops.”
Why We Do This
The sales and marketing landscape does not stand still. Tactics that worked brilliantly a couple of years ago may need to be adapted. New platforms emerge. Buyer behaviours shift. What makes a great cold call changes as the world changes.
A team that is not actively learning is a team that is gradually falling behind. We do not believe in that. We believe that the quality of the work we deliver for our clients is directly connected to the quality of the thinking we invest in ourselves.
CPD, continuous professional development, matters to us. Not as a box-ticking exercise, not as something we do to put on a website, but as a genuine commitment to being better at our jobs than we were last week.
The Paragon Prelects are how we put that commitment into practice, week by week, in a way that is engaging, conversational and genuinely useful.
What This Means for Our Clients
Every piece of learning that goes into a Paragon Prelect eventually finds its way into the work we do for our clients. A new insight into how decision-makers respond to certain opening lines. A better understanding of how to structure a proposition. A sharper grasp of what makes a follow-up call more effective.
When you work with Paragon Sales Solutions, you are not just getting a team that is experienced. You are getting a team that is actively working to improve, every single week, in a structured and deliberate way.
We think that matters. We think it is part of what makes the difference between a campaign that ticks along and a campaign that genuinely delivers.
A Culture We Are Proud Of
One of the things we are most proud of at Paragon Sales Solutions is the culture of the team. People who care about what they do. People who want to be better. People who understand that the work they do has a real impact on the businesses they represent.
The Paragon Prelects have been part of that culture for years. Seeing them back on the weekly schedule feels right. It is a reminder of what this team is about and the standards we hold ourselves to.
We have always believed that a great outsourced sales team should be at least as committed to development as an in-house team. The Prelects are one of the ways we make sure that is true, not just something we say.
Work With a Team That Takes Its Craft Seriously
If you are looking for a sales partner that invests as heavily in its own knowledge as it does in your campaigns, we would love to hear from you.
Get in touch with the Paragon Sales Solutions team at www.paragonsalessolutions.co.uk or call us on 0116 502 3900 to talk about what we can do for your business.