Software as a Service Campaign
We delivered results that really standout in this appointment setting campaign.
8705 Accounts Reached
748 Accounts Engaged
72 Leads Generated
Campaign Overview:
A global project management platform partnered with Paragon Sales Solutions to enhance their telemarketing efforts, aiming to book meetings for their New Business Team. We developed a tailored strategy, focused on reaching the right audience and refining their messaging. Through our targeted approach, we successfully secured valuable meetings, helping the company generate leads and drive new business growth.
Objectives:
- Generate Qualified Leads: Secure meetings with potential clients that align with the company’s target audience, fostering valuable business opportunities.
- Increase Brand Awareness: Enhance visibility for the global project management platform by reaching out to new prospects and showcasing their services.
- Support Business Growth: Drive new business by facilitating conversations between the New Business Team and potential clients, ultimately leading to increased sales and market expansion.

Results
- We generate 72 Leads throughout the campaign
- These had a roughly 1 in 2 conversion rate with 37 companies signing up to their platform, smashing their usual statistics for conversion rates.
- They saw an average of 1.75 leads per day,
- With an average order value per sale of £12,500 per annum, the campaign far exceeded expectations, delivering an outstanding ROI for the client.