Managed Service Provider Campaign
We plugged in the right strategy to deliver solid results...
1573 Accounts Reached
84 Accounts Engaged
10 Qualified Leads Generated
Campaign Overview:
An MSP (Managed Service Provider) partnered with us to connect with small to medium-sized businesses (SMBs) and offer their monthly IT support services. The goal of the campaign was to build brand awareness, penetrate a competitive market, and generate qualified leads to drive business growth.
Objectives:
- Reach out to small to mid-sized businesses to offer monthly IT support services.
- Utilise a multi-channel approach, including telemarketing, email marketing, and direct mail, to maximise reach and engagement.
- Build strong brand recognition in a market that is often difficult to penetrate.
- Identify suitable opportunities for follow-up and track potential future contract end dates for outreach.
Results
- Successful execution of a multi-channel outreach campaign in collaboration with the client’s in-house marketing team.
- Despite resistance from businesses already locked into long-term IT contracts, we were able to generate a strong number of qualified leads.
- We identified contract end dates and pinpointed suitable times for future follow-ups, ensuring ongoing opportunities for engagement.
- Strong brand recognition built within a typically challenging market, helping the MSP stand out among competitors.