Breaking into the competitive job board market is no easy task, especially for a start-up looking to attract both recruiters and job seekers. To establish a strong foothold, our client partnered with Paragon Sales Solutions to drive awareness, engage key audiences, and accelerate sign-ups. Through a strategic telemarketing campaign, we helped them build momentum and establish a solid user base.
The Challenge
As a new entrant in a crowded industry, the job board needed to:
- Increase brand visibility among recruiters and job seekers.
- Effectively communicate their platform’s unique benefits to stand out from established competitors.
- Generate high-quality leads to drive sign-ups and build an active community on the platform.
Our Approach
We developed and executed a tailored telemarketing campaign designed to introduce the platform to key decision-makers and encourage engagement. Our strategy included:
- Targeted Outreach – Engaging with recruiters and job seekers who would benefit most from the platform.
- Value-Driven Messaging – Highlighting the job board’s unique selling points to differentiate it from competitors.
- Lead Qualification – Identifying high-intent users and guiding them through the sign-up process.
Key Results
Our campaign delivered strong results, helping the start-up gain traction in the market:
- 752 accounts reached, maximising exposure and brand recognition.
- 257 engaged accounts, demonstrating strong interest and meaningful interactions.
- 132 qualified leads converted into sign-ups, establishing a robust foundation of users for the platform.
The Impact
By implementing a focused outreach strategy, we enabled our client to rapidly grow their user base and build a strong presence in the market. This not only provided immediate value but also positioned them for sustainable long-term growth.
Conclusion
At Paragon Sales Solutions, we specialise in helping start-ups gain traction in competitive industries through strategic sales and marketing initiatives. If you’re looking to accelerate your business growth and drive user engagement, we’re here to help.
Get in touch today to find out how we can support your success!