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Sales training is one of the highest-return investments a business can make. A well-trained sales team converts more leads, handles objections more effectively, closes deals faster, and retains clients longer. But not all sales training is created equal — and choosing the wrong provider can mean spending significant money with little to show for it. […]

A great product or service is not enough on its own. Without a clear, structured sales strategy, even the best businesses struggle to grow at the pace they are capable of. Building a winning B2B sales strategy does not need to be complicated — but it does need to be deliberate. This guide walks you

There was a period, a few years ago, when it was fashionable among marketers to declare that Facebook was dead as a marketing channel. The organic reach of business pages had collapsed, younger audiences were moving to other platforms, and the rising cost of ads made many businesses question whether the investment was still justified.

If your pipeline is running dry, your sales team is stretched thin, or you simply want to reach more prospects without the cost of hiring in-house, B2B telemarketing could be exactly what your business needs. But with so many providers out there, finding the right company can feel overwhelming. In this post, we break down

Ask most business owners where they would invest an extra £5,000 and you will get a range of answers — a marketing campaign, new equipment, a software upgrade. Very few say sales training. Yet for most businesses, a well-designed sales training programme will outperform almost any other investment of the same size. The reason is

All Aboard: Networking at the Great Central Railway If you’re tired of the same old networking events, hotel conference rooms, formal agendas, and awkward introductions… we have something very different planned. Our popular networking event is heading to the railway. On Friday 17th April, we’re inviting business owners, professionals, and entrepreneurs to join us at

In a world dominated by emails, LinkedIn messages, and virtual meetings, it’s easy to forget how powerful a face-to-face conversation can be. But for many businesses, the most valuable opportunities still come from being in the same room as the right people. That’s exactly what the FRESH LIVE Business Club is designed to provide. A

Leicester has long had a thriving business networking scene, built on connection, collaboration and shared ambition. For over a decade, Bistro Live was one of the most recognisable networking lunches in the city, bringing together people together month after month, creating meaningful business relationships and genuine friendships. When that chapter recently came to a close,

The end of the year is the perfect time to reflect, recharge, and reconnect—and what better way to do that than by expanding your network before 2026 kicks off? Join us for FRESH Networking on Tuesday, 9th December, from 2-4 PM at Paragon Creative Studios for a relaxed, engaging, and productive afternoon of networking with

As the year starts winding down, now is the perfect time to refresh your network, spark new connections, and set yourself up for success in 2025! Join us for FRESH Networking on Tuesday, 11th November, from 2-4 PM at Paragon Creative Studios for an afternoon of relaxed, productive networking with like-minded business professionals. Forget the