Online sales training has exploded in popularity—and for good reason. It’s flexible, cost-effective, and allows individuals and teams to upskill at their own pace. But with hundreds of courses out there, how do you choose the one that’s right for you or your team? In this blog, we’ll guide you through the key things to look for in an online sales training course so you get the most out of your investment.
1. Start with Your Goals
Before signing up for any course, it’s important to understand what you’re hoping to achieve.
- Do you want to improve prospecting techniques?
- Are you focused on closing more deals?
- Do you need support with cold calling, objection handling, or sales psychology?
Knowing your goals will help you filter out courses that don’t match your needs and focus on the ones that do.
2. Check the Trainer’s Experience and Credibility
Not all sales trainers are created equal. The best courses are taught by people with real-world sales experience—not just theory.
- Look at the trainer’s background: Have they worked in the field?
- Check reviews and testimonials
- Explore their content on LinkedIn or YouTube
- See if they’ve trained businesses like yours
Credibility matters. You want to learn from someone who’s been in the trenches.
3. Look for Interactive and Practical Content
The best sales training courses go beyond theory—they give you practical tools you can apply right away.
- Does the course include roleplays, exercises, or challenges?
- Are there templates, scripts, or worksheets provided?
- Will you walk away with actionable strategies?
Learning by doing is the best way to build confidence and improve quickly.
4. Ensure it Fits Your Schedule and Budget
Online training should work around your life and your business.
- Is the course self-paced or delivered live?
- How long does it take to complete?
- Is it a one-time fee, subscription, or instalments?
- Does it offer lifetime access or a certificate?
There’s a wide range of pricing options—make sure you choose something that offers value and flexibility.
5. Look for Community and Support
Sales can feel isolating, especially if you’re learning alone. The best courses offer some form of community or support.
- Is there a private group for questions and networking?
- Can you reach out to the trainer with questions?
- Are there regular Q&A sessions or bonus resources?
Having access to support helps you stay motivated and on track.
Conclusion
Choosing the right online sales training course doesn’t have to be overwhelming. Start by identifying your goals, researching the trainer’s credibility, and ensuring the content is practical, flexible, and supported. A good course won’t just improve your sales—it’ll boost your confidence, performance, and results.
To find out more about Paragon Sales Solutions’ online sales training options and how they can benefit you or your team, please get in touch or book your FREE consultation.