The more information, the better!
What do you do? Why do you do it? What stands you apart? What is your USP? Who do you target? etc
What are we promoting? Why have you engaged with us?
Gathering leads? Setting appointments? Cleansing data? Selling a product/service?
Please list ALL benefits to you, your business, your products and your services.
Who MIGHT we hear about when calling your prospects?
Either internally, or externally?