In today’s hybrid business world, companies have more choice than ever when it comes to developing their sales teams. One of the most important decisions to make is whether to invest in online sales training or in-person sessions. Both formats offer distinct advantages, and the right choice depends on your team’s needs, goals, and working environment. In this blog, we’ll explore the key differences, pros and cons, and how to decide which method suits your business best.
1. Flexibility and Accessibility
Online Sales Training:
- Can be accessed anytime, anywhere
- Ideal for remote or hybrid teams
- Easily fits around busy schedules
- Allows individuals to learn at their own pace
In-Person Sales Training:
- Requires set schedules and physical presence
- Better suited for teams in a central location
- May require time away from day-to-day work
If flexibility is your top priority, online training may be the better fit.
2. Engagement and Interaction
Online Sales Training:
- Offers digital tools (quizzes, breakout rooms, chat functions)
- Engagement depends on the facilitator and structure
- Learners may feel more isolated or distracted
In-Person Sales Training:
- Encourages direct interaction and group discussions
- Builds team camaraderie and connection
- Easier to gauge body language, tone, and group energy
In-person training can feel more immersive, especially for collaborative exercises.
3. Cost and Resources
Online Sales Training:
- Generally more cost-effective
- No travel, venue, or accommodation costs
- Easily scalable for larger teams
In-Person Sales Training:
- Higher upfront investment
- Costs include travel, training materials, and potential venue hire
- Harder to scale without significant logistical planning
If budget is a constraint, online training offers more affordability without compromising quality.
4. Customisation and Practical Application
Online Sales Training:
- Can be tailored with interactive modules and assessments
- Real-world application may take longer without hands-on coaching
In-Person Sales Training:
- Allows for role-play, live coaching, and real-time feedback
- Trainers can adapt on the spot to the needs of the group
In-person sessions offer better opportunities for immediate practice and personalised coaching.
5. Tracking Progress and Retention
Online Sales Training:
- Progress is easily trackable through learning management systems (LMS)
- Course completion data, quiz scores, and engagement metrics are available
In-Person Sales Training:
- Tracking relies on trainer observations and post-training assessments
- Retention may vary based on delivery style and follow-up support
Online tools make it easier to track learning outcomes and engagement.
Conclusion
There’s no one-size-fits-all answer when it comes to sales training. Online formats offer flexibility, scalability, and cost-efficiency, while in-person sessions provide engagement, practical experience, and team bonding. Many organisations find a blended approach—combining both methods—offers the best of both worlds.
To explore both in-person and online sales training options tailored to your business, please get in touch or book your FREE consultation with Paragon Sales Solutions.