Securing new contracts in the corporate cleaning industry can be a challenge, particularly in a competitive market like London. At Paragon Sales Solutions, we specialise in executing targeted lead generation campaigns that connect businesses with the right prospects. One of our recent campaigns, in partnership with a corporate cleaning company, demonstrated the power of strategic telemarketing in securing valuable opportunities.
The Challenge
Our client, a reputable corporate cleaning company, wanted to expand their customer base by securing high-value cleaning contracts with corporate offices across London. To achieve this, they needed a focused telemarketing campaign that would:
- Generate qualified leads for their Managing Director to follow up on.
- Identify and engage decision-makers at corporate offices.
- Streamline the appointment-setting process to maximise efficiency and conversion rates.
Our Approach
We developed a structured telemarketing strategy that allowed for direct engagement with key decision-makers. By leveraging our experienced sales team and a refined communication approach, we ensured that our client’s offering was presented in a compelling and professional manner. Our methodology included:
- Conducting in-depth research to refine the target contact list, ensuring that outreach efforts were focused on high-potential prospects.
- Implementing a persuasive and informative call script designed to capture attention and establish credibility.
- Maintaining persistence in follow-ups to maximise contact reach and engagement rates.
Key Results
The campaign delivered impressive outcomes within a short timeframe:
- 17 qualified leads were generated in just 10 days, averaging 1 lead every 96 calls.
- 1,629 decision-makers reached out of a contact base of 2,000 records, significantly increasing brand exposure.
- A strong pipeline of opportunities were established, ensuring the Managing Director had a series of high-value appointments to pursue.
The Impact
This focused telemarketing campaign successfully provided our client with a steady flow of qualified leads, enabling them to expand their network and secure valuable corporate cleaning contracts. The results highlighted the importance of targeted outreach and efficient lead generation in a competitive industry.
Conclusion
At Paragon Sales Solutions, we take pride in delivering tailored and effective lead generation campaigns that drive measurable success. Whether you’re in the cleaning industry or another service-based sector, our strategic approach can help you secure meaningful business opportunities.
Get in touch with us today to discuss how we can support your business growth!