Expanding a customer base in the competitive SaaS market requires precision, strategy, and targeted outreach. A global project management platform partnered with Paragon Sales Solutions to enhance their telemarketing efforts, aiming to secure valuable meetings for their New Business Team. Through a refined approach, we successfully helped them generate leads, increase conversions, and accelerate business growth.
The Challenge
As a leading project management software provider, our client sought to:
- Generate qualified leads by securing meetings with potential clients that align with their target audience.
- Increase brand awareness by engaging with new prospects and showcasing their platform’s capabilities.
- Support business growth by driving conversations that would lead to increased sales and market expansion.
Our Approach
To meet these goals, we designed a strategic telemarketing campaign that focused on:
- Targeted Outreach – Identifying and engaging decision-makers in industries that would benefit most from the platform.
- Refined Messaging – Crafting compelling conversations that highlighted the software’s unique value proposition.
- Lead Qualification – Ensuring that only high-quality leads were passed to the New Business Team, maximising conversion potential.
Key Results
Our structured and focused approach delivered impressive results:
- 72 qualified leads were generated throughout the campaign.
- High conversion rates, with 37 companies signing up, doubling their usual conversion statistics.
- An average of 1.75 leads per day, ensuring a steady pipeline of potential new clients.
- Outstanding ROI, with an average order value per sale of £12,500 per annum, far exceeding initial campaign expectations.
The Impact
By leveraging a well-executed telemarketing campaign, our client successfully enhanced their sales pipeline, increased brand visibility, and saw a significant boost in conversions. This approach not only generated immediate business growth but also provided a scalable model for future outreach efforts.
Conclusion
At Paragon Sales Solutions, we specialize in helping SaaS companies drive growth through strategic sales and marketing initiatives. If you’re looking to generate high-quality leads and increase conversions, we’re here to help.
Get in touch today to discover how we can support your business success!