Sales strategies generally fall into two categories: inbound sales and outbound sales. While inbound sales focus on attracting leads through content and digital marketing, outbound sales involve actively reaching out to potential customers through calls, emails, and direct engagement. But which strategy is best for your business? The truth is, a balanced approach often yields […]
Inbound vs. Outbound Sales Read More »
Introduction: Rising Employment Costs Are Coming—Is Your Sales Strategy Ready? From April 2025, UK businesses will face a sharp rise in employer National Insurance Contributions (NICs), increasing from 13.8% to 15%. At the same time, the secondary NIC threshold will drop to just £5,000, dragging more SMEs into higher tax obligations. If you’re a small
The Rise of NI in 2025 | Why You Should Outsource Your Sales Read More »
In today’s fast-evolving renewable energy market, standing out from the competition requires a strategic and targeted approach. Paragon Sales Solutions specialises in helping businesses connect with the right prospects to drive meaningful growth. Recently, we partnered with a leading solar panel provider to enhance their lead generation efforts, and the results were nothing short of
We Generated 51 Leads for a Solar Energy Company—Could We Do the Same for You? Read More »
At Paragon Sales Solutions, we believe in the power of effective sales and marketing to transform businesses, drive growth, and achieve extraordinary results. Based in the heart of Leicester, UK, we are a multi-award-winning sales and marketing agency with a proven track record of helping businesses like yours reach new heights. Whether you’re a startup
Welcome to Paragon Sales Solutions: Your Partner in Sales and Marketing Success Read More »
In the digital era, Search Engine Optimisation (SEO) is a crucial tool for businesses aiming to thrive online. Whether you’re a small startup or an established brand, SEO can help you rank higher in search engine results, attract organic traffic, and connect with your target audience effectively. In this blog, we’ll dive into what SEO
Unlocking the Power of SEO: How to Boost Your Online Visibility Read More »
In today’s competitive landscape, paid advertising is a cornerstone of any effective marketing strategy. It allows businesses to reach targeted audiences quickly, scale visibility, and drive measurable results. From social media to search engines, there are many types of paid ads available, each tailored to specific goals. In this blog, we’ll explore the different kinds
The Power of Paid Ads: Exploring Different Types and Their Benefits Read More »
Are you looking to boost your sales skills and achieve greater success in 2025? At Paragon Sales Solutions, we believe that every salesperson can achieve excellence – and this January, we’re giving you the perfect opportunity to level up your skills at an unbeatable price! All Our Online Sales Training Courses – Now Only £14.99!
Unlock Top Sales Training Courses for Just £14.99 with Paragon Sales Solutions! Read More »
Lead generation is the lifeblood of any thriving business. Without a steady influx of potential customers, even the best products and services struggle to make an impact. Whether you prefer the personal touch of telesales or the expansive reach of digital marketing, an effective lead generation strategy is essential for building a sustainable sales pipeline.
Mastering Lead Generation: Strategies and Campaigns for Telesales and Digital Success Read More »
Social media marketing is no longer optional for businesses looking to grow and thrive—it’s an essential tool for connecting with your audience, building brand loyalty, and driving sales. With billions of users across platforms like Facebook, Instagram, LinkedIn, and TikTok, the opportunities to reach and engage your target audience are limitless. In this blog, we’ll
The Ultimate Guide to Social Media Marketing: Strategies for Success Read More »
As the New Year begins, there’s no better time to focus on building valuable connections that will help propel your business forward in 2024. Join us on Tuesday, 14th January, from 2:00 PM to 4:00 PM at the inspiring Paragon Creative Studios for an afternoon of relaxed, productive networking. Whether you’re a seasoned networker or
Kickstart 2024 with FRESH Networking at Paragon Creative Studios Read More »