Acquiring new customers is important, but sustainable growth often comes from maximising the value of existing relationships. That’s where cross-selling and upselling play a vital role. When approached strategically, these techniques strengthen customer relationships, improve retention, and increase revenue — all while delivering genuine value. In this article, we explore what cross-selling and upselling are, […]
How Can I Upsell My Business? Read More »
Looking for a fresh approach to business networking in Leicester? Join us for the next FRESH Live Business Club event at voco Leicester on Thursday 21st May, 12:00–14:30 for an engaging and relaxed networking experience. FRESH Live Business Club is one of the fastest-growing business networking groups in Leicestershire, bringing together businesses from a wide
FRESH Networking Event Leicester: Business Lunch and Networking Read More »
B2B marketing is often described as complex, slow-moving, and relationship-driven — but how effective is it really? In an environment where buying cycles are longer, decisions involve multiple stakeholders, and trust matters more than impulse, B2B marketing plays a critical role in influencing purchasing decisions long before a sales conversation begins. So, does it work?
How Effective Is B2B Marketing? Read More »
Selling isn’t about convincing people to do something they don’t want to do. At its core, selling is about understanding human behaviour—how people make decisions, what motivates them, and what makes them feel confident saying “yes.” The best sales strategies work not because they’re clever, but because they align with how the human brain actually
The Psychology of Selling : Why Do People Buy? Read More »
All Aboard: Networking at the Great Central Railway If you’re tired of the same old networking events, hotel conference rooms, formal agendas, and awkward introductions… we have something very different planned. Our popular networking event is heading to the railway. On Friday 17th April, we’re inviting business owners, professionals, and entrepreneurs to join us at
Unique Business Networking In Leicestershire Read More »
Getting traffic to your website is one thing. Turning that traffic into leads, customers, and revenue is another. Too many digital marketing strategies focus on visibility alone—impressions, clicks, followers—without a clear plan for conversion. If you want your digital marketing to actually work, you need a strategy built with intent, structure, and measurement from the
How to Build a Digital Marketing Strategy That Actually Converts Read More »
In a world dominated by emails, LinkedIn messages, and virtual meetings, it’s easy to forget how powerful a face-to-face conversation can be. But for many businesses, the most valuable opportunities still come from being in the same room as the right people. That’s exactly what the FRESH LIVE Business Club is designed to provide. A
Is Business Networking Still Important? Read More »
Content marketing is one of the most talked-about strategies in digital marketing — but it’s also one of the most misunderstood. Many people assume it’s just “posting on social media” or “writing blogs,” when in reality, effective content marketing is far more strategic than that. So, what is content marketing, and why does it matter
What Is Content Marketing? Read More »
For many people, productivity feels like a constant battle. Home is full of distractions, cafés are noisy and unreliable, and traditional offices don’t always fit modern work styles. That’s where co-working spaces come in. Over the past decade, co-working has evolved from a niche idea into a proven productivity engine for freelancers, startups, and even
Does Co-Working Work? Read More »
Leicester has long had a thriving business networking scene, built on connection, collaboration and shared ambition. For over a decade, Bistro Live was one of the most recognisable networking lunches in the city, bringing together people together month after month, creating meaningful business relationships and genuine friendships. When that chapter recently came to a close,
The Best Business Networking Event in Leicester Read More »