Rob Spence

If you have ever typed a question into Google and clicked on one of the top results, you have been on the receiving end of someone else’s SEO strategy. Search engine optimisation — SEO — is what determines which businesses appear at the top of search results and which are buried on page three where […]

Rob Spence awarded Ethics in Sales certificate by the ISP Paragon Sales Solutions founder gains Institute of Sales Professionals recognition for ethical selling, as the agency pushes the standards conversation in an industry with an image problem. COUNTESTHORPE, Leicestershire — 4 September 2026 — Rob Spence, founder and Managing Director of Paragon Sales Solutions, has

Rob Spence recognised as leader by Institute of Sales Professionals Paragon Sales Solutions founder joins the Leadership membership of the UK’s professional body for sales. Rob Spence, founder and Managing Director of Paragon Sales Solutions, has been recognised as a sales leader by the Institute of Sales Professionals (ISP), joining the Institute at Leadership membership

FOR IMMEDIATE RELEASE Owen MacKinnon promoted to Head of Telemarketing at Paragon Leicestershire telemarketing and sales training agency promotes MacKinnon after sixteen months with the business. Paragon Sales Solutions, the Leicestershire-based sales training, telemarketing and lead generation agency, has promoted Owen MacKinnon to the newly created role of Head of Telemarketing. MacKinnon joined Paragon in

Ask many business owners about their social media strategy and you will often hear some version of: “We try to post when we can, but we do not really have a plan.” It is an honest answer — and an extremely common one. But in 2026, posting randomly and hoping for the best is no

Google Ads is one of the most powerful digital marketing tools available to UK businesses — and one of the most commonly misused. Businesses spend millions on Google Ads every year and see underwhelming results, not because the platform does not work, but because they are not using it correctly. Getting the most from Google

For many business owners, “digital marketing agency” is a phrase that covers a lot of ground without being entirely clear about what is actually included. Is it social media? Is it Google Ads? Is it building websites? The honest answer is: it can be all of those things, or some of them, depending on the

When businesses start thinking seriously about their digital marketing, one question comes up more than almost any other: should we invest in Google Ads or SEO? The two channels are both focused on search — getting your business in front of people who are actively looking for what you offer — but they work very