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Lead Generation

Why You Should Outsource Your Sales

The Rise of NI in 2025 | Why You Should Outsource Your Sales

Introduction: Rising Employment Costs Are Coming—Is Your Sales Strategy Ready? From April 2025, UK businesses will face a sharp rise in employer National Insurance Contributions (NICs), increasing from 13.8% to 15%. At the same time, the secondary NIC threshold will drop to just £5,000, dragging more SMEs into higher tax obligations. If you’re a small […]

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Telemarketing in 2025: Why Cold Calling Still Works for B2B Sales

Telemarketing in 2025: Why Cold Calling Still Works for B2B Sales

Cold calling has long been considered an outdated sales technique, yet it continues to drive results for businesses worldwide. In fact, studies show that 69% of B2B buyers have accepted a cold call from a new provider within the past year. So, why does telemarketing still work? In this blog, we’ll explore the reasons behind

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