Paid advertising is a powerful tool for businesses looking to attract new customers, increase brand awareness, and drive sales. But when it comes to online advertising, many business owners face a common question: Should I invest in Google Ads or Facebook Ads? Both platforms offer unique benefits, and choosing the right one depends on your […]
Google Ads vs. Facebook Ads: Where Should Your Business Invest? Read More »
Generating leads is the lifeblood of any business. Without a steady stream of prospects, sales slow down, and growth becomes a challenge. But in today’s competitive market, businesses need a strategic approach to lead generation to attract high-quality leads. In this blog, we’ll explore the most effective lead generation techniques and how businesses can implement
The Power of Lead Generation: How to Consistently Attract New Clients Read More »
Introduction: Rising Employment Costs Are Coming—Is Your Sales Strategy Ready? From April 2025, UK businesses will face a sharp rise in employer National Insurance Contributions (NICs), increasing from 13.8% to 15%. At the same time, the secondary NIC threshold will drop to just £5,000, dragging more SMEs into higher tax obligations. If you’re a small
The Rise of NI in 2025 | Why You Should Outsource Your Sales Read More »
Cold calling has long been considered an outdated sales technique, yet it continues to drive results for businesses worldwide. In fact, studies show that 69% of B2B buyers have accepted a cold call from a new provider within the past year. So, why does telemarketing still work? In this blog, we’ll explore the reasons behind
Telemarketing in 2025: Why Cold Calling Still Works for B2B Sales Read More »