Paid advertising is a powerful tool for businesses looking to attract new customers, increase brand awareness, and drive sales. But when it comes to online advertising, many business owners face a common question: Should I invest in Google Ads or Facebook Ads? Both platforms offer unique benefits, and choosing the right one depends on your […]
Google Ads vs. Facebook Ads: Where Should Your Business Invest? Read More »
Expanding a customer base in the competitive SaaS market requires precision, strategy, and targeted outreach. A global project management platform partnered with Paragon Sales Solutions to enhance their telemarketing efforts, aiming to secure valuable meetings for their New Business Team. Through a refined approach, we successfully helped them generate leads, increase conversions, and accelerate business
How We Secured 72 Leads for a Software Company Read More »
Generating leads is the lifeblood of any business. Without a steady stream of prospects, sales slow down, and growth becomes a challenge. But in today’s competitive market, businesses need a strategic approach to lead generation to attract high-quality leads. In this blog, we’ll explore the most effective lead generation techniques and how businesses can implement
The Power of Lead Generation: How to Consistently Attract New Clients Read More »
Introduction: Rising Employment Costs Are Coming—Is Your Sales Strategy Ready? From April 2025, UK businesses will face a sharp rise in employer National Insurance Contributions (NICs), increasing from 13.8% to 15%. At the same time, the secondary NIC threshold will drop to just £5,000, dragging more SMEs into higher tax obligations. If you’re a small
The Rise of NI in 2025 | Why You Should Outsource Your Sales Read More »
Looking for a fun, relaxed, and effective way to grow your business network? Join us on Tuesday, 13th May, from 2:00 PM to 4:00 PM at Paragon Creative Studios for an afternoon of great conversations, new connections, and exciting opportunities! Why Attend? At FRESH Networking, we do things differently. No awkward pitches, no pressure—just a
FRESH Networking at Paragon Creative Studios – Join Us on Tuesday, 13th May! Read More »
Social media marketing is constantly evolving, and businesses that stay ahead of the latest trends will see the most success. In 2025, new technologies, algorithms, and user behaviours will shape how brands engage with their audiences. In this blog, we’ll explore the top five social media marketing trends and how businesses can leverage them for
Top 5 Social Media Marketing Trends in 2025 Read More »
Cold calling has long been considered an outdated sales technique, yet it continues to drive results for businesses worldwide. In fact, studies show that 69% of B2B buyers have accepted a cold call from a new provider within the past year. So, why does telemarketing still work? In this blog, we’ll explore the reasons behind
Telemarketing in 2025: Why Cold Calling Still Works for B2B Sales Read More »