WhoshouldIsee Tracks

April 2026

Fresh networking event in Leicester

FRESH Networking Event Leicester: Business Lunch and Networking

Leave a Comment / Networking

Looking for a fresh approach to business networking in Leicester? Join us for the next FRESH Live Business Club event at voco Leicester on Thursday 21st May, 12:00–14:30 for an engaging and relaxed networking experience. FRESH Live Business Club is one of the fastest-growing business networking groups in Leicestershire, bringing together businesses from a wide […]

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B2B Marketing

How Effective Is B2B Marketing?

Leave a Comment / Marketing Posts, Telemarketing

B2B marketing is often described as complex, slow-moving, and relationship-driven — but how effective is it really? In an environment where buying cycles are longer, decisions involve multiple stakeholders, and trust matters more than impulse, B2B marketing plays a critical role in influencing purchasing decisions long before a sales conversation begins. So, does it work?

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Sales Training

The Psychology of Selling : Why Do People Buy?

Leave a Comment / Sales Posts, Sales Training

Selling isn’t about convincing people to do something they don’t want to do. At its core, selling is about understanding human behaviour—how people make decisions, what motivates them, and what makes them feel confident saying “yes.” The best sales strategies work not because they’re clever, but because they align with how the human brain actually

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Leicester Business Networking

Unique Business Networking In Leicestershire

Leave a Comment / Uncategorised

All Aboard: Networking at the Great Central Railway If you’re tired of the same old networking events, hotel conference rooms, formal agendas, and awkward introductions… we have something very different planned. Our popular networking event is heading to the railway. On Friday 17th April, we’re inviting business owners, professionals, and entrepreneurs to join us at

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