August 2026

Ask many business owners about their social media strategy and you will often hear some version of: “We try to post when we can, but we do not really have a plan.” It is an honest answer — and an extremely common one. But in 2026, posting randomly and hoping for the best is no […]

Google Ads is one of the most powerful digital marketing tools available to UK businesses — and one of the most commonly misused. Businesses spend millions on Google Ads every year and see underwhelming results, not because the platform does not work, but because they are not using it correctly. Getting the most from Google

For many business owners, “digital marketing agency” is a phrase that covers a lot of ground without being entirely clear about what is actually included. Is it social media? Is it Google Ads? Is it building websites? The honest answer is: it can be all of those things, or some of them, depending on the

When businesses start thinking seriously about their digital marketing, one question comes up more than almost any other: should we invest in Google Ads or SEO? The two channels are both focused on search — getting your business in front of people who are actively looking for what you offer — but they work very

Podcasting has moved well beyond hobby territory. In 2026, some of the most listened-to business podcasts are produced not by media companies, but by B2B businesses using audio content as a powerful marketing and brand-building tool. At Paragon Sales Solutions, we know this from first-hand experience — our own podcast, “How I Failed in Business,”