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Mastering the Cold Call: How to Craft Telemarketing Scripts that Convert

Mastering the Cold Call: How to Craft Telemarketing Scripts that Convert

Leave a Comment / Telemarketing

Cold calling is a powerful sales technique—when done correctly. Many businesses struggle with telemarketing because their scripts sound too robotic or fail to engage the prospect. A well-crafted telemarketing script can mean the difference between a hung-up call and a successful conversion. In this blog, we’ll explore how to create effective telemarketing scripts that turn […]

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The ROI of SEO Services: Why Investing in SEO Pays Off

The ROI of SEO Services: Why Investing in SEO Pays Off

Leave a Comment / Digital Marketing, SEO

Search engine optimisation (SEO) is one of the most effective long-term marketing strategies for businesses of all sizes. However, many business owners hesitate to invest in SEO because they don’t immediately see tangible results. The truth is, when executed properly, SEO provides an incredible return on investment (ROI), helping businesses drive organic traffic, increase visibility,

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How to Optimise Your Website for Lead Generation

How to Optimise Your Website for Lead Generation

Leave a Comment / Digital Marketing, Lead Generation

Your website is more than just an online presence—it’s a powerful tool for generating leads and driving sales. However, many businesses fail to optimise their websites effectively, leading to lost opportunities. Whether you run an eCommerce store, a service-based business, or a B2B company, having a website designed to capture and convert leads is essential.

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Google Ads vs. Facebook Ads: Where Should Your Business Invest?

Google Ads vs. Facebook Ads: Where Should Your Business Invest?

Leave a Comment / Digital Marketing, Lead Generation

Paid advertising is a powerful tool for businesses looking to attract new customers, increase brand awareness, and drive sales. But when it comes to online advertising, many business owners face a common question: Should I invest in Google Ads or Facebook Ads? Both platforms offer unique benefits, and choosing the right one depends on your

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SaaS case study blog

How We Secured 72 Leads for a Software Company

Leave a Comment / Uncategorised

Expanding a customer base in the competitive SaaS market requires precision, strategy, and targeted outreach. A global project management platform partnered with Paragon Sales Solutions to enhance their telemarketing efforts, aiming to secure valuable meetings for their New Business Team. Through a refined approach, we successfully helped them generate leads, increase conversions, and accelerate business

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The Power of Lead Generation: How to Consistently Attract New Clients

The Power of Lead Generation: How to Consistently Attract New Clients

Leave a Comment / Lead Generation

Generating leads is the lifeblood of any business. Without a steady stream of prospects, sales slow down, and growth becomes a challenge. But in today’s competitive market, businesses need a strategic approach to lead generation to attract high-quality leads. In this blog, we’ll explore the most effective lead generation techniques and how businesses can implement

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Why You Should Outsource Your Sales

The Rise of NI in 2025 | Why You Should Outsource Your Sales

Leave a Comment / Lead Generation, Sales and Marketing Hints and Tips, Sales Posts

Introduction: Rising Employment Costs Are Coming—Is Your Sales Strategy Ready? From April 2025, UK businesses will face a sharp rise in employer National Insurance Contributions (NICs), increasing from 13.8% to 15%. At the same time, the secondary NIC threshold will drop to just £5,000, dragging more SMEs into higher tax obligations. If you’re a small

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Fresh networking may event

FRESH Networking at Paragon Creative Studios – Join Us on Tuesday, 13th May!

Leave a Comment / Networking

Looking for a fun, relaxed, and effective way to grow your business network? Join us on Tuesday, 13th May, from 2:00 PM to 4:00 PM at Paragon Creative Studios for an afternoon of great conversations, new connections, and exciting opportunities! Why Attend? At FRESH Networking, we do things differently. No awkward pitches, no pressure—just a

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Top 5 Social Media Marketing Trends in 2025

Top 5 Social Media Marketing Trends in 2025

Leave a Comment / Marketing Posts, Social Media Marketing

Social media marketing is constantly evolving, and businesses that stay ahead of the latest trends will see the most success. In 2025, new technologies, algorithms, and user behaviours will shape how brands engage with their audiences. In this blog, we’ll explore the top five social media marketing trends and how businesses can leverage them for

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Telemarketing in 2025: Why Cold Calling Still Works for B2B Sales

Telemarketing in 2025: Why Cold Calling Still Works for B2B Sales

Leave a Comment / Lead Generation, Marketing Posts, Sales Posts, Telemarketing

Cold calling has long been considered an outdated sales technique, yet it continues to drive results for businesses worldwide. In fact, studies show that 69% of B2B buyers have accepted a cold call from a new provider within the past year. So, why does telemarketing still work? In this blog, we’ll explore the reasons behind

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