We are thrilled to announce the launch of our brand new mini series – The Sales Circle. In this series, we intend to share with you interviews with some of the most influential sales people, marketers, business owners and professionals to share their value, their learnings, and their experience. Hosted by Paragon Sales Solutions Managing …
New YouTube Series | The Sales Circle | Coming Soon Read More »
There is an entrepreneur in all of us wanting to escape; but sometimes knowing how to channel that energy can be tough. I would like to think that many of us whom work in sales are entrepreneurs too; the concept normally is the same. Luckily, in this week’s book reviewing we are reviewing a book …
The Beermat Entrepreneur | Rob’s Best Business Books Read More »
You may be wondering what a book on war strategy has to do with business; but some may argue it has EVERYTHING to do with it. This week, we are reviewing The Art of War by Sun Tzu. Now, as a sales and marketing agency you may be wondering why on earth we are now …
The Art of War – Sun Tzo | Rob’s Best Business Books Read More »
The effectiveness of sales scripts when making sales calls or presentations is really out for debate; some sales people swear by them, whereas others are adamant that they sound better when just speaking from the heart. Whichever side of the fence you sit on, it is safe to say that sales scripts can help any …
Day one of Lockdown 2.0 has brought a lot of uncertainty, worry and anxiety to businesses and individuals alike. Please rest assured; we are still here to help and support YOU. And not just on a business or professional level. We recognise that the next four weeks are going to be tough going on us …
Since it’s advent, email has become a useful sales and marketing tool. Everyone from big brands to small start-ups use emails to seek out new business and to encourage repeat business too. There is no denying that email is a great tool to have and to use when trying to boost your sales; and I …
Working in sales can be very fun; but also very challenging. Working in sales is diverse. It is rewarding. It is tough. Overall, it is a worthy career to get into. However, like many jobs, it can be really hard work to climb to the top and to become the best. Of course, many sales …
We all know that cold calling and telesales never quite goes as well as they portray in the Wolf of Wall Street. However, cold calling is a fantastic way to prospect for new business, seek out new opportunities and to get your brand or your products and services in front of your next customer. For …
Subconsciously, we often from a consistent and meaningful image with associated with a brand as a result of certain sounds used within the brand name, this concept is known as Sound Symbolism. The opposing view point is that sounds are random and suggest no meaning. This view argues that the relation between sound and meaning …
The Impact Sound Has on Your Brand | Sound Symbolism Read More »
In this interview on the 18th of April, Adam Horton of Horton’s and Rob Spence discuss the business strategy during COVID-19. Both Adam and Rob speak about how your business should tackle the challenging times we are facing, to ensure you have a strong plan to establish your company. Having a sturdy business strategy in times like these …
Business Strategy During COVID-19 | Interview with Adam Horton and Rob Spence Read More »
