B2B marketing is often described as complex, slow-moving, and relationship-driven — but how effective is it really? In an environment where buying cycles are longer, decisions involve multiple stakeholders, and trust matters more than impulse, B2B marketing plays a critical role in influencing purchasing decisions long before a sales conversation begins. So, does it work? […]
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Selling isn’t about convincing people to do something they don’t want to do. At its core, selling is about understanding human behaviour—how people make decisions, what motivates them, and what makes them feel confident saying “yes.” The best sales strategies work not because they’re clever, but because they align with how the human brain actually
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All Aboard: Networking at the Great Central Railway If you’re tired of the same old networking events, hotel conference rooms, formal agendas, and awkward introductions… we have something very different planned. Our popular networking event is heading to the railway. On Friday 17th April, we’re inviting business owners, professionals, and entrepreneurs to join us at
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Getting traffic to your website is one thing. Turning that traffic into leads, customers, and revenue is another. Too many digital marketing strategies focus on visibility alone—impressions, clicks, followers—without a clear plan for conversion. If you want your digital marketing to actually work, you need a strategy built with intent, structure, and measurement from the
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In a world dominated by emails, LinkedIn messages, and virtual meetings, it’s easy to forget how powerful a face-to-face conversation can be. But for many businesses, the most valuable opportunities still come from being in the same room as the right people. That’s exactly what the FRESH LIVE Business Club is designed to provide. A
Is Business Networking Still Important? Read More »
Content marketing is one of the most talked-about strategies in digital marketing — but it’s also one of the most misunderstood. Many people assume it’s just “posting on social media” or “writing blogs,” when in reality, effective content marketing is far more strategic than that. So, what is content marketing, and why does it matter
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For many people, productivity feels like a constant battle. Home is full of distractions, cafés are noisy and unreliable, and traditional offices don’t always fit modern work styles. That’s where co-working spaces come in. Over the past decade, co-working has evolved from a niche idea into a proven productivity engine for freelancers, startups, and even
Does Co-Working Work? Read More »
Leicester has long had a thriving business networking scene, built on connection, collaboration and shared ambition. For over a decade, Bistro Live was one of the most recognisable networking lunches in the city, bringing together people together month after month, creating meaningful business relationships and genuine friendships. When that chapter recently came to a close,
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For the past decade, telemarketing has been declared “dead” more times than we can count. Between spam filters, email automation, social media ads, and AI chatbots, the phone was supposed to be obsolete. And yet… here we are in 2026, and telemarketing is still very much alive. Not in its old form, though. The era
What Telemarketing Looks Like in 2026: Is It Still Relevant? Read More »
Ready to take networking off the beaten track? Join us for a truly unique event combining business networking with an unforgettable Land Rover off-road driving experience on Tuesday 27th January. This isn’t your typical networking afternoon. It’s an opportunity to connect with like-minded professionals while experiencing the thrill, challenge, and teamwork of off-roading in a
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