Fears and anxieties run through us all at some point in our lives. Some are able to take these thoughts and feelings in their stride and push forward no matter what. For others, these fears can stop one dead in their tracks. Feel the Fear and do it Anyway by Susan Jeffers is a wonderful […]
Feel the Fear and Do It Anyway – Susan Jeffers | Rob’s Best Business Books Read More »
We all know that reading, studying and digesting information is so important when running a business. It doesn’t matter what industry you are in, or even if you own your own business or not; if you truly want to succeed and enhance your skills you need to keep studying. Our whole team here at Paragon
The Marketing Blueprint – Jules Marcoux | Rob’s Best Business Books Read More »
The effectiveness of sales scripts when making sales calls or presentations is really out for debate; some sales people swear by them, whereas others are adamant that they sound better when just speaking from the heart. Whichever side of the fence you sit on, it is safe to say that sales scripts can help any
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Close your eyes for a second and imagine a sales person’s ideal world; a world in which every prospect is willing to buy, and no one ever turns down a sale. Ha, let’s face it, that is never going to happen! When selling, you are always going to face some kind of rejection or objection.
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Working in sales can be very fun; but also very challenging. Working in sales is diverse. It is rewarding. It is tough. Overall, it is a worthy career to get into. However, like many jobs, it can be really hard work to climb to the top and to become the best. Of course, many sales
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We all know that cold calling and telesales never quite goes as well as they portray in the Wolf of Wall Street. However, cold calling is a fantastic way to prospect for new business, seek out new opportunities and to get your brand or your products and services in front of your next customer. For
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Subconsciously, we often from a consistent and meaningful image with associated with a brand as a result of certain sounds used within the brand name, this concept is known as Sound Symbolism. The opposing view point is that sounds are random and suggest no meaning. This view argues that the relation between sound and meaning
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Coming in at number one of our top ten most highly rated sales books, we would like to bring to you Selling the Wheel, by Jeff Cox. Now, this is perhaps one of the least famous books on the list; but we assure you that this is a hidden gem! Selling The Wheel is a
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If you ask any seasoned sales professional about the sales book that changed their career, the majority will tell you that Dale Carnegie’s How to Win Friends and Influence People made all the difference! With over 16 million copies sold worldwide, Carnegie’s famous How to Win Friends and Influence people has gone on to become
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Jeffrey Gitomer has featured twice in our top ten list of sales books, and is in fact the only author to do so; and his Little Red Book of Selling is a very welcome addition to the list. Similar to what we discussed in our review of The Sales Bible, The Little Red Book of
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